Kirsty Meddings is a Product Manager at Crossref, where she is responsible for bringing new services into production for the organisation’s 5,000+ publisher and society members. Kirsty has worked in the information industry for over fifteen years, and has held marketing and product management roles at a number of publishing intermediaries and technology suppliers. She is currently managing a number of Crossref’s initiatives, including the CrossMark service, which gives readers easy access to information about a publication’s status and provenance.