Bob Liu is the User Experience Strategist at the University of Arizona Libraries in Tucson, Arizona. He manages a team that designs the libraries’ websites, services, and spaces and conducts UX research with library users. He also runs and co-authors The UX Cookbook (https://theuxcookbook.com), a free and open collection of DIY UX guides. With eight years of experience designing higher education and government websites, Bob believes that UX in the public sector can be affordable, collaborative, and versatile. You can browse his work at https://liu.design.