Elisenda Aguilera-Cora is a predoctoral researcher in the Department of Communication at Universitat Pompeu Fabra (UPF), Barcelona. She holds a degree in Communication from the Universitat Oberta de Catalunya and a Master’s degree in Research in Social Communication from the UPF. She is a member of the Communication, Advertising and Society research group (CAS) and teaches in the Advertising and Public Relations and Audiovisual Communication degrees. Her doctoral thesis explores how place branding strategies in mountain areas are aligned with the United Nations’ Sustainable Development Goals (SDGs). Before joining CAS, she gained experience as a researcher at a global consultancy, where she conducted research to support the development of sustainable cultural ecosystems
