Secrets to changing behavior in scholarly communication
Scope
Please join us to reflect on how, in the worldwide academic and research community, we can be more effective in engaging stakeholders in doing things differently. Whether it’s publishing online rather than in print, or investing in open infrastructure, or engaging with a data repository, or one of many more initiatives to improve the state of scholarly communication, the speakers will argue that marketing – which draws skepticism from many corners in our community – can increase the impact of every initiative and lead to sustained behaviour change. This webinar will explore how marketing has been adapted to serve the public and academic sectors, opportunities to better leverage marketing strategies in scholarly communication, and ways to work smarter today.
The program will include speakers Jennifer Gibson, Executive Director, Dryad and Nici Pfeiffer, Chief Product Officer, Center for Open Science.
This program is an introduction to the NISO Summer Training Series on the same topic.
Event Sessions
Speakers
In anticipation of the discussion, the following questions have been posed to our speakers:
How can social marketing principles be applied to drive behavior change in open science and scholarly communication?
How can stakeholders—researchers, institutions, funders, and publishers—collaborate to create lasting, systemic change in scholarly communication?
Additional Information
NISO assumes organizations register as a group. The model assumes that an unlimited number of staff will be watching the live broadcast in a single location, but also includes access to an archived recording of the event for those who may have timing conflicts.
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Links to the archived recording of the broadcast are distributed to registrants 24-48 business hours following the close of the live event. Access to that recording is intended for internal use of fellow staff at the registrant’s organization or institution. Shared resources are posted to the NISO event page.
Broadcast Platform
NISO uses the Zoom platform for the purpose of broadcasting our live events. Zoom provides apps for a variety of computing devices (tablets, laptops, etc.) To view the broadcast, you will need a device that supports the Zoom app. Attendees may also choose to listen just to audio on their phones. Sign-on credentials include the necessary dial-in numbers, if that is your preference. Once notified of their availability, recordings may be viewed from the Zoom platform.
Event Dates
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Registration
Registration closes on
Fees
Designated educational program contacts at NISO member organizations have automatically received access links to the recording of this webinar as a benefit of membership. If you are unsure who your organization's NISO member contact is, please contact us at nisohq@niso.org. There is no need to register separately. Check your institutional membership status here.
Non-member registrants have also received that information. If you did not receive that information, please contact Sara Groveman at NISO HQ for assistance.
If you missed this virtual event but would now like to purchase access to the recording, please contact NISO HQ directly for assistance in registering.
Location
Timing shown for this event is Eastern Daylight Time. All NISO events follow the practices of the Eastern Time Zone (US & Canada).