Björn, who prefer no pronoun, is currently the product manager and product designer in two Springer Nature teams that build self-service tools for librarians. The teams' focus is on licensed content and thus on contributing to an smooth transition into a mostly Open Access future. Previously Björn has helped design video-on-demand services for kids at the Swedish National Television. Björn also runs online stores for plants and posters, and often show up to meetings in flamboyantly patterned shirts.