Kate Lawrence is Vice President, User Research at EBSCO Information Services, leading the research activities that enable EBSCO to gain user insight and improve the customer experience across the portfolio of EBSCO products. Kate has been a UX practitioner for more than 20 years, starting her career in health care designing online order entry systems for Brigham and Women’s Hospital, then moving into online travel, where she worked in User Experience at TripAdvisor and SilverRail Technologies. Since 2011, Kate and her team have watched thousands of users interact with EBSCO products, mobile devices, websites and interface designs, and they have discovered insights that drive improvements to products, services and processes. Kate is a member of the User Experience Professionals Association (UXPA) and an active presenter in the national UX community.
