Ready for GDPR? For the record, the acronym is pronounced guh-dupper (source tweet here) and those letters stand for the General Data Protection Regulation. This European Union legislation is aimed at the protection of individual user identity and behavioral data in an online environment and in the words of the GDPR FAQ, "Consent must be clear and distinguishable from other matters and provided in an intelligible and easily accessible form, using clear and plain language". Take a look at these useful links and articles that spell out what obligations are being introduced:
